The perception of scarcity has elevated Moutai to a collectible item in China. Bottles of aged Moutai can be worth substantial sums, attracting investors similar to fine wines. Auction houses, including Christie's, dedicate sections to Moutai auctions, underlining its popularity and collectability.

The secret of producing the exquisite Moutai liquor lies in the combination of the excellent water source, favourable terroir, and meticulous craftsmanship. As the Chishui River flows through Maotai Town, it undergoes a refining process that gives birth to the pure and precious essence of Moutai liquor – drop by drop.

a strong, colorless liquor of China distilled from sorghum and resembling vodka but usually of higher proof.